Current location:Universal Update news portal > business
McDonald's praised for innovative ad that smells exactly like classic item on their menu
Universal Update news portal2024-05-22 02:47:23【business】5People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Address of this article:http://algeria.shellye-mcdaniel.com/article-00d099996.html
Very good!(411)
Related articles
- A warrant for Netanyahu’s arrest was requested. But no decision was made about whether to issue it
- Pema Tseden's posthumous film 'Snow Leopard' shines with spiritual depth
- Roundup: China Equals Best Record in Olympic Golds, French Pair Crowned in Ice Dance
- Lottery Fund
- 'The Apprentice,' about a young Donald Trump, premieres in Cannes
- China Issues Guideline to Ramp up Support, Assistance for Disabled
- Taikonauts Keep Lantern Festival Traditions Alive on Space Station
- Children's Health Continues to Improve
- Christopher Reeve Super/Man documentary
- China Releases 5
Popular articles
Recommended
Hilarious moment mother asks her Cocker Spaniel to help choose her lottery numbers
Shanghai Promotes Community Libraries
China Launches Campaign Against Women, Child Trafficking
Children's Health Continues to Improve
OpenAI pauses ChatGPT voice after Scarlett Johansson comparisons
Children's Health Continues to Improve
China Pledges to Further Support Employment of People Emerging from Poverty
In Pics: Closing Ceremony of Beijing 2022 Olympic Winter Games
Links
- (BRF2023) Xi to Address Opening Ceremony of 3rd Belt and Road Forum for Int'l Cooperation
- Sceientific exploration well first to break 10,000
- Chinese automakers stand out at Geneva
- Chinese automakers stand out at Geneva
- Profile: Xi Revives Culture, Spearheads Innovation for Modern Civilization
- Two crews set for Tiangong station in '23
- Luckin surpasses Starbucks in China in annual sales
- Green aviation ecosystem gets bigger thrust
- Efforts in ultra
- At Asia events, C919, ARJ21 go global